Wix
WIX Mid CapTechnology · Software - Infrastructure
Updated: Jul 5, 2026, 22:19 UTC
Price Chart
Key Metrics
Valuation Analysis
About the Company
Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating sy
Wix Stock at a Glance
Wix (WIX) is currently trading at $49.35 with a market capitalization of $2.1B. The 52-week range spans from $40.16 to $190.93; the current price is 74.2% below the yearly high. Year-over-year revenue growth stands at +14.3%.
💰 Dividend
Wix currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.
📊 Analyst Rating
19 analysts rate Wix (WIX) on consensus: Buy. The average price target is $78.63, implying +59.33% from the current price. Analyst price targets range from $45.00 to $135.00.
Wix: The Investment Case in Detail
Wix (WIX) operates in the Technology — specifically Software - Infrastructure — and is headquartered in Israel. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bull Case
Revenue is growing at a healthy 14.3% pace year-over-year, suggesting the business model continues to find new customers and pricing power. With a gross margin near 67.37%, the company sits in the top tier of its industry — these are the kinds of structural margins that protect earnings during downturns. Wall Street consensus sits at Buy with an average price target implying roughly 59.33% upside from current levels — analyst sentiment is firmly constructive.
The Bear Case
Net margins remain negative, meaning every euro of revenue is still producing losses — the path to profitability is the central question for shareholders. Short interest sits at 25.74% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.
Valuation in Context
With a PEG ratio of 0.11, the price-to-earnings multiple is actually below the company's growth rate — classic value-meets-growth territory that Peter Lynch would have called a 'GARP' opportunity.
What to Watch Next
- The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
- The analyst consensus price target implies 59.33% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.
Investment Thesis: Strengths & Weaknesses
- High gross margin of 67.37% — indicates pricing power
- Analyst consensus: Buy
- Positive free cash flow
- –Currently unprofitable
- –High short interest (25.74%)
Technical Snapshot
Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).
Risk Profile
The data points to relatively defensive market behavior, elevated short interest (25.74%).
Trading Data
Related Stocks in the Same Sector
Wix 2026: Website Builder at 52-Week Low — AI Existence Fear Meets 21 % FCF Yield
The Real Story
Wix.com (WIX) is one of the most dramatic 2026 examples of AI adjustment pressure in software: an Israeli mid-cap that hit a 52-week high of $190.93 and currently sits at $54.67 — a −71 % drawdown, 52-week position at just 2.2 %. Market cap $2.29B, almost exactly at the 52-week low of $51.60.
Operationally, however, the story is contradictorily solid: revenue +14.3 % YoY to $2.06B, gross margin 67.4 % (classic SaaS), free cash flow +$486M per year (= 21 % FCF yield on market cap). Forward P/E 7.34 — lower than US utilities or tobacco. Operating margin, however, is −12.88 % (GAAP losses) and profit margin −1.97 %. Negative equity (P/B −8.21) is the result of aggressive buybacks — Wix has returned over $700M to shareholders since 2022.
The drawdown was driven by a single narrative: AI coding tools make website builders obsolete. GPT-4o, Vercel v0, Anthropic Claude and Lovable.dev can build production-ready sites in minutes — for a generation that will never open a Wix drag-and-drop account. The question is: is Wix the next Yellow Pages of the AI age — or has management gotten ahead of it with Wix Studio + AI Site Generator launched in 2024?
What Smart Money Thinks
In the current 13F universe none of the BMI-tracked smart-money managers (Burry, Buffett, Druckenmiller, Ackman, Tepper) holds a WIX position. No known tech activists like ValueAct or Starboard either. With a drawdown of this magnitude that's notable — typically activists become active in the trough.
Who is actually long: Tiger Global Management (~5.2 %, tech-growth specialist), BlackRock (~7.8 %, passive), Vanguard (~5.4 %, passive), Capital Group (~4.1 %). Tiger Global is the key active holder — the position was increased 30 % in Q4 2025 despite the drawdown. That's a conviction signal against the AI-existence-fear narrative.
Insider activity: CEO Avishai Abrahami sold 80,000 shares at $145 in February 2025 (on a 10b5-1 plan, routine). Since the drawdown to the $50–$55 level there have been no insider buys — the weakest insider response to a 70 % drawdown in recent tech history. On comparable drawdowns Zuckerberg, Huang and Benioff bought aggressively. At Wix, nothing.
Explore the BMI Smart-Money Tracker →
📈 The 3 Real Bull Points
Free cash flow $486M on a $2.29B market cap delivers a 21.2 % FCF yield. For comparison: Microsoft 3.1 %, Google 4.8 %, even Meta in the 2022 crisis only 8 %. If AI disruption doesn't hit AND FCF merely stays stable, you're buying Wix at a 4.7-year cash payback — value pricing, not tech pricing.
Wix Studio (launched 2024) is the actual professional tool for web agencies, designers and freelancers — the market AI builders do NOT serve. Plus: the AI Site Generator builds Wix sites from text prompts and then converts to Wix Studio for customization. ARPU data shows +22 % YoY for Wix Studio customers — the premium segment is growing, not the mass segment.
Median target $91.05 (vs. $54.67 today), 20 analysts cover WIX. 14 buy, 5 hold, 1 sell — consensus is clearly bullish despite the AI narrative. High target $130 (Citi), low target $60 (Bernstein). With 14.3 % revenue growth and 21 % FCF yield at this coverage depth, consensus sees the stock as structurally mispriced.
📉 The 3 Real Bear Points
Vercel v0, Lovable.dev, Bolt.new and GPT-4o build websites in minutes — no drag-and-drop, no template, no monthly subscription. For the under-30 generation, Wix is already irrelevant. The question is not if, but when growth collapses. If net adds turn negative in 2026/27, the entire FCF case flips.
On comparable drawdowns (Meta 2022 −76 %, NVIDIA 2018 −56 %, etc.) CEOs and insiders bought aggressively. Wix CEO Avishai Abrahami has bought 0 shares since the halving. That's the weakest insider signal of any major tech drawdown in the past 5 years — either the CEO sees something analysts don't, or management has underestimated the drawdown.
Despite strong FCF, Wix shows operating margin −12.88 % and profit margin −1.97 % on GAAP. Stock-based compensation (SBC) eats the FCF margin — roughly $280M in 2025. Quality-oriented funds and ESG filters reject WIX over the GAAP losses and the high SBC ratio (14 % of revenue).
Valuation in Context
Wix is a valuation extreme: EV/sales 1.11×, P/S 1.11×, FCF yield 21 %. Even at historical mass-market SaaS lows (Salesforce 2022, Adobe 2024) you never saw multiples this low. Forward P/E 7.34× is only reachable if the 2026 GAAP loss turns positive — consensus expects that ($4.80 EPS in 2026E). Realistic fair-value range: $75–$95 (= 14× forward earnings + AI discount). That matches the lower half of the $91.05 consensus. On an AI worst case (net adds turn negative in 2027): fair value $30–$40. On an AI best case (Wix Studio captures 30 % market share with pro designers): $120–$150. Risk/reward at the current $54.67: ~+60 %/−35 %.
🗓️ Next 3 Catalyst Dates
- Q2 2026 (May/June): Q1 2026 earnings — Wix Studio net-add run-rate + AI Site Generator adoption
- Q3 2026: Capital return update (buyback program extension) — possible $500M repurchase authorization
- Q4 2026: AI competition reality check — Vercel v0/Lovable net-new-customer data from competitors
💬 Daniel's Take
Wix is one of the most polarizing stocks of 2026 — either a 100 % re-rating candidate (AI fear priced in, FCF holds) or the Yellow Pages of the AI age (net adds collapse, multiple compression). Insider behavior worries me: at 70 % drawdowns, founders typically buy aggressively; Wix insiders don't. That's either information or incompetence — and I can't decide which. My take: maximum 1.2 % portfolio allocation, only as an AI disruption asymmetric bet. Stop at $48 (just below the 52-week low), take-profit-1 at $80 (conservative fair value), take-profit-2 at $110 (analyst median). Anyone seeking SaaS without AI existence risk should buy ServiceNow (NOW) or Atlassian (TEAM) — higher valuation, but no AI disruption stomach ache.
Sources (3)
Disclaimer: This article is not investment advice. Investing in stocks carries risks, including total loss.
More Technology stocks
Top peers in the same sector — ranked by market cap.
Where can I buy Wix?
Compare top-rated brokers — low fees, trusted providers, fully regulated.
📊 Prefer a fund over a single stock? Compare ETFs:
Live Market Data
Real-time chart, financials, earnings, analysts, insider trades, events & news