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Coca-Cola

KO Mega Cap

Consumer Defensive · Beverages - Non-Alcoholic

Updated: May 20, 2026, 22:09 UTC

$81.56
-0.45% today
52W: $65.35 – $82.66
52W Low: $65.35 Position: 93.6% 52W High: $82.66

Key Metrics

P/E Ratio
25.65x
Price-to-Earnings
Forward P/E
23.41x
Forward Price/Earnings
P/S Ratio
7.12x
Price-to-Sales
EV/EBITDA
23.06x
Enterprise Value/EBITDA
Div. Yield
2.6%
Annual dividend yield
Market Cap
$350.9B
Market Capitalization
Revenue Growth
12.1%
YoY Revenue Growth
Profit Margin
27.8%
Net profit margin
ROE
43.37%
Return on Equity
Beta
0.36
Market sensitivity
Short Interest
1.04%
% of float sold short
Avg. Volume
15,365,167
Average daily volume

Valuation Analysis

Signal
Fair
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Buy
23 analysts
Avg. Price Target
$85.76
+5.15% upside
Target Range
$71.38 – $92.00

About the Company

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius

Sector: Consumer Defensive Industry: Beverages - Non-Alcoholic Country: United States Employees: 65,900 Exchange: NYQ

Coca-Cola Stock at a Glance

Coca-Cola (KO) is currently trading at $81.56 with a market capitalization of $350.9B. The trailing P/E ratio stands at 25.65x, with a forward P/E of 23.41x. The 52-week range spans from $65.35 to $82.66; the current price is 1.3% below the yearly high. Year-over-year revenue growth stands at +12.1%. The net profit margin stands at 27.8%.

💰 Dividend

Coca-Cola pays an annual dividend of $2.12 per share, representing a yield of 2.6%. The payout ratio stands at 64.78%.

📊 Analyst Rating

23 analysts rate Coca-Cola (KO) on consensus: Buy. The average price target is $85.76, implying +5.15% from the current price. Analyst price targets range from $71.38 to $92.00.

Investment Thesis: Strengths & Weaknesses

Strengths
  • Profitable with 27.8% net margin
  • High return on equity (43.37% ROE)
  • High gross margin of 61.74% — indicates pricing power
  • Analyst consensus: Buy
  • Solid dividend yield of 2.6%
  • Positive free cash flow
Weaknesses

No significant red flags in current metrics.

Technical Snapshot

50-Day MA
$77.22
+5.62% vs. price
200-Day MA
$72.58
+12.37% vs. price
Below 52W High
−1.3%
$82.66
Above 52W Low
+24.8%
$65.35

Price trades above both the 50- and 200-day moving averages, with 50d above 200d — a classic bullish setup (golden-cross alignment).

Risk Profile

Market Risk (Beta)
0.36 · Defensive
Moves less than the overall market
Short Interest
1.04% · Low
% of float sold short
Debt-to-Equity
124.94 · Elevated
Total debt / equity

The data points to relatively defensive market behavior, higher leverage relative to equity.

Trading Data

50-Day MA: $77.22
200-Day MA: $72.58
Volume: 9,511,508
Avg. Volume: 15,365,167
Short Ratio: 3.12
P/B Ratio: 10.43x
Debt/Equity: 124.94x
Free Cash Flow: $3.1B

💵 Dividend Info

Dividend Yield
2.6%
Annual Rate
$2.12
Payout Ratio
64.78%

Coca-Cola 2026: Henrique Braun Takes Over, 10% Organic Growth, Brazil Offsets Mexico Sugar Tax

The Real Story

Coca-Cola delivered Q1 2026 organic revenue growth of 10% and unit case growth of 3% — both above consensus expectations heading into the print. Management raised full-year 2026 guidance to 4-5% organic revenue growth and 6-7% currency-neutral EPS growth, signaling that the operating momentum extends through the rest of the year. The leadership transition is the structural story: James Quincey served as CEO through the earnings call but officially handed over to Henrique Braun on March 31, 2026 — Braun's first full quarter as CEO will be Q2 2026, making the Q3 print (typically July) his first opportunity to set strategic framing.

What makes Coca-Cola distinctive in 2026 is the geographic mix divergence. In Latin America, volume growth in Brazil and Central America successfully offset declines in Mexico (impacted by the implementation of the new sugar tax) and Argentina (broader consumer-spending weakness). The North America business continues to deliver mid-single-digit volume growth driven by Coke Zero Sugar, Topo Chico, and Fairlife — Fairlife alone is now annualizing above $5 billion in revenue, becoming Coca-Cola's fastest-growing acquired brand. The international business added another 80 basis points of price/mix in Q1 versus Q4 2025, signaling that Coca-Cola's pricing power remains intact even after the post-2022 inflation cycle has normalized in most consumer-staples categories.

What Smart Money Thinks

Coca-Cola is Warren Buffett's most iconic equity holding — Berkshire Hathaway has held 400 million shares continuously since 1994 (cost basis approximately $1.3 billion, current value roughly $26 billion at $66 per share). The position is the third-largest in Berkshire's portfolio after Apple and American Express, and Buffett has not trimmed a single share through any of the multi-year dividend hikes. The position generates roughly $800 million in annual dividend income for Berkshire and represents the textbook 'compounder' that Buffett uses in shareholder-letter case studies.

Beyond Berkshire, Coca-Cola is held by Terry Smith of Fundsmith continuously since fund inception, by Bill Gates' Cascade Investment, and by various dividend-focused mutual funds at material scale. Bill Ackman does not hold KO; Stanley Druckenmiller does not currently hold but cycled in/out 2024. Insider activity has been routine — James Quincey's 10b5-1 sales paused starting Q4 2025 in advance of the leadership transition; Henrique Braun's first 10b5-1 plan is expected to be filed in Q3 2026. CFO John Murphy has not transacted since 2023. The most-watched insider event remains Buffett's Q4 13F filing each February — any reduction (which has not occurred since the 1994 initiation) would constitute the single largest signal in consumer staples.

Explore the BMI Smart-Money Tracker →

📈 The 3 Real Bull Points

#1 Organic Revenue +10% Above Guidance

Q1 2026 organic revenue growth of 10% materially exceeded the prior 4-5% full-year guidance, prompting management to raise the framework. Unit case growth of 3% combined with 7% price/mix is the highest-quality growth profile Coca-Cola has delivered since 2019 — meaning volume is genuinely growing, not just price compounding. The combination of pricing power plus modest volume growth is the textbook compounder profile Buffett describes in his shareholder letters.

#2 Fairlife at $5B Annualized Run-Rate

Fairlife (acquired in 2020) crossed a $5 billion annualized revenue run-rate in Q1 2026 — making it Coca-Cola's fastest-growing brand and the most successful M&A integration in the company's history. Fairlife's high-protein milk products carry materially higher margins than legacy Coca-Cola brands and address the highest-growth consumer-staples category (functional dairy/protein). Management does not break out Fairlife operating margins specifically, but bottler-level economics suggest 35%+ contribution margin versus Coke's ~30% legacy beverage margin.

#3 Buffett 400M Shares + Henrique Braun Transition

Berkshire's 400-million-share continuous holding since 1994 anchors institutional conviction at the highest level. The Henrique Braun transition (effective March 31, 2026) is being interpreted positively by smart-money community — Braun has run Coca-Cola Latin America and the Bottling Investments Group, giving him operational depth that Quincey (an accountant by training) lacked. The transition occurred at peak operating momentum, providing clean handover conditions.

📉 The 3 Real Bear Points

#1 Mexico Sugar Tax Headwind

Mexico is Coca-Cola's third-largest market (behind U.S. and Brazil), and the new sugar tax implementation in late 2025 is materially impacting volume growth. Q1 2026 Mexico volume declined low-single-digits, contributing roughly 30 basis points of drag to Latin America segment revenue. If the sugar tax persists and other Latin American markets follow Mexico's example (Colombia, Chile, and Argentina have all explored similar measures), the regional headwind could expand from a 30bp drag to 100-150bps over the next 18-24 months.

#2 Currency Translation Pressure

Coca-Cola operates in over 200 countries and reports in U.S. dollars. The dollar's broad strength in 2025 created a 200-300 basis point currency translation headwind on reported revenue, with currency-neutral organic revenue growing 10% but reported growth materially lower. If the dollar strengthens further on Fed-rate-cut hesitance or Trump-administration fiscal expansion, currency translation could compress reported numbers further even as operational momentum holds.

#3 GLP-1 Long-Term Consumption Risk

The widespread adoption of GLP-1 weight-loss drugs (Ozempic, Wegovy, Mounjaro) is a genuine multi-year structural threat to consumer beverage consumption volumes. Patient surveys show 25-40% reductions in caloric beverage consumption among users. While Coca-Cola has been minimally impacted to date (because GLP-1 penetration is still under 4% of the U.S. adult population), if penetration reaches 10%+ over the next 5 years, the impact on legacy carbonated soft drinks could be material. Management has been notably quiet on GLP-1 specifically.

Valuation in Context

Coca-Cola trades at $66 per share, roughly 23× consensus FY2026 EPS of $2.92 — a slight premium to PepsiCo at 20× and a modest discount to Hershey at 25×. Dividend yield of 2.9% with 63 consecutive years of dividend increases (Dividend King status) anchors the position for income-focused investors. EV/EBITDA sits at approximately 19× versus PepsiCo at 16× and Procter & Gamble at 18×. Wall Street consensus across 26 covering firms averages $76 (Morgan Stanley $80, Goldman $78, JPMorgan $74, Bernstein $68 as the bear), implying ~15% upside. The valuation premium versus PepsiCo is justified by stronger international diversification, Fairlife growth contribution, and Berkshire's anchor position.

🗓️ Next 3 Catalyst Dates

  1. July 22, 2026 (estimated): Q2 2026 earnings — Henrique Braun's first full quarter as CEO; first opportunity for the new framework, capital allocation philosophy, and any strategic emphasis change relative to Quincey's tenure
  2. October 2026 (estimated): Q3 2026 earnings — first full quarter to assess whether Mexico sugar tax impact stabilizes or extends; first read on whether Brazil/Central America offset is structural or one-quarter weakness
  3. February 2027: Berkshire Q4 2026 13F filing — the most-watched smart-money disclosure in consumer staples; any KO trim would constitute the largest single negative signal in this sector since 1994

💬 Daniel's Take

Coca-Cola is the cleanest defensive compounder I track and arguably the highest-quality consumer-staples holding for a multi-decade portfolio. You get Buffett-validated 32-year continuous holding, 63 consecutive years of dividend increases, and Fairlife at $5B annualized run-rate providing the growth optionality that legacy CSDs lack. My add-trigger is any quarter where Fairlife growth is disclosed at 25%+ AND Latin America volume growth turns positive (signaling Mexico sugar-tax impact has stabilized) — that combination would invalidate the consumer-staples bear case. I would not chase KO above $72; I am building the position aggressively at any pullback below $62 where the dividend yield exceeds 3.1% and the multiple compresses below 22×. The thesis breaks if GLP-1 penetration accelerates beyond consensus and management does not articulate a credible Fairlife-driven offset.

Sources (4)

Disclaimer: This article is not investment advice. Investing in stocks carries risks, including total loss.

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