Vital Farms, Inc.
VITL Small CapConsumer Defensive · Farm Products
Updated: Jun 14, 2026, 22:19 UTC
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Valuation Analysis
About the Company
Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. It offers its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. The company was founded in 2007 and is headquartered in Austin, Texas.
Vital Farms, Inc. Stock at a Glance
Vital Farms, Inc. (VITL) is currently trading at $10.60 with a market capitalization of $454.2M. The trailing P/E ratio stands at 10.19x, with a forward P/E of 21.34x. The 52-week range spans from $7.95 to $53.12; the current price is 80% below the yearly high. Year-over-year revenue growth stands at +15.4%. The net profit margin stands at 6.1%.
💰 Dividend
Vital Farms, Inc. currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.
📊 Analyst Rating
9 analysts rate Vital Farms, Inc. (VITL) on consensus: Hold. The average price target is $11.67, implying +10.06% from the current price. Analyst price targets range from $10.00 to $16.00.
Vital Farms, Inc.: The Investment Case in Detail
Vital Farms, Inc. (VITL) operates in the Consumer Defensive — specifically Farm Products — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bull Case
Revenue is growing at a healthy 15.4% pace year-over-year, suggesting the business model continues to find new customers and pricing power. Our valuation screen flags the stock as undervalued relative to its fundamentals — multiples are running below where the cash flow profile would normally justify.
The Bear Case
Short interest sits at 38.41% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.
Valuation in Context
The EV/EBITDA multiple of 5.75x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.
What to Watch Next
- The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
Investment Thesis: Strengths & Weaknesses
- High return on equity (15.44% ROE)
- Currently flagged as undervalued
- Solid balance sheet with low debt (D/E 16.39)
- –High short interest (38.41%)
- –Negative free cash flow
Technical Snapshot
Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).
Risk Profile
The data points to market-like volatility, elevated short interest (38.41%).
Trading Data
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