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Sector: Consumer Defensive
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Vital Farms, Inc.

VITL Small Cap

Consumer Defensive · Farm Products

Updated: Jun 14, 2026, 22:19 UTC

$10.60
-3.64% today
52W: $7.95 – $53.12
52W Low: $7.95 Position: 5.9% 52W High: $53.12

Price Chart

Key Metrics

P/E Ratio
10.19x
Price-to-Earnings
Forward P/E
21.34x
Forward Price/Earnings
P/S Ratio
0.58x
Price-to-Sales
EV/EBITDA
5.75x
Enterprise Value/EBITDA
Div. Yield
Annual dividend yield
Market Cap
$454.2M
Market Capitalization
Revenue Growth
15.4%
YoY Revenue Growth
Profit Margin
6.1%
Net profit margin
ROE
15.44%
Return on Equity
Beta
1.1
Market sensitivity
Short Interest
38.41%
% of float sold short
Avg. Volume
3,251,828
Average daily volume

Valuation Analysis

Signal
Undervalued
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Hold
9 analysts
Avg. Price Target
$11.67
+10.06% upside
Target Range
$10.00 – $16.00

About the Company

Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. It offers its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. The company was founded in 2007 and is headquartered in Austin, Texas.

Sector: Consumer Defensive Industry: Farm Products Country: United States Employees: 739 Exchange: NGM

Vital Farms, Inc. Stock at a Glance

Vital Farms, Inc. (VITL) is currently trading at $10.60 with a market capitalization of $454.2M. The trailing P/E ratio stands at 10.19x, with a forward P/E of 21.34x. The 52-week range spans from $7.95 to $53.12; the current price is 80% below the yearly high. Year-over-year revenue growth stands at +15.4%. The net profit margin stands at 6.1%.

💰 Dividend

Vital Farms, Inc. currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.

📊 Analyst Rating

9 analysts rate Vital Farms, Inc. (VITL) on consensus: Hold. The average price target is $11.67, implying +10.06% from the current price. Analyst price targets range from $10.00 to $16.00.

Vital Farms, Inc.: The Investment Case in Detail

Vital Farms, Inc. (VITL) operates in the Consumer Defensive — specifically Farm Products — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

Revenue is growing at a healthy 15.4% pace year-over-year, suggesting the business model continues to find new customers and pricing power. Our valuation screen flags the stock as undervalued relative to its fundamentals — multiples are running below where the cash flow profile would normally justify.

The Bear Case

Short interest sits at 38.41% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.

Valuation in Context

The EV/EBITDA multiple of 5.75x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.

What to Watch Next

  • The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.

Investment Thesis: Strengths & Weaknesses

Strengths
  • High return on equity (15.44% ROE)
  • Currently flagged as undervalued
  • Solid balance sheet with low debt (D/E 16.39)
Weaknesses
  • High short interest (38.41%)
  • Negative free cash flow

Technical Snapshot

50-Day MA
$11.17
-5.1% vs. price
200-Day MA
$26.94
-60.65% vs. price
Below 52W High
−80%
$53.12
Above 52W Low
+33.3%
$7.95

Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).

Risk Profile

Market Risk (Beta)
1.1 · Market-like
Moves more than the overall market
Short Interest
38.41% · High
% of float sold short
Debt-to-Equity
16.39 · Low
Total debt / equity

The data points to market-like volatility, elevated short interest (38.41%).

Trading Data

50-Day MA: $11.17
200-Day MA: $26.94
Volume: 1,845,367
Avg. Volume: 3,251,828
Short Ratio: 2.53
P/B Ratio: 1.35x
Debt/Equity: 16.39x
Free Cash Flow: $-53,856,752

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