The Simply Good Foods Company
SMPL Small CapConsumer Defensive · Packaged Foods
Updated: Jun 14, 2026, 22:19 UTC
Price Chart
Key Metrics
Valuation Analysis
About the Company
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and conveni
The Simply Good Foods Company Stock at a Glance
The Simply Good Foods Company (SMPL) is currently trading at $12.57 with a market capitalization of $1.2B. The 52-week range spans from $10.21 to $34.19; the current price is 63.2% below the yearly high. Year-over-year revenue growth stands at -9.4%.
💰 Dividend
The Simply Good Foods Company currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.
📊 Analyst Rating
9 analysts rate The Simply Good Foods Company (SMPL) on consensus: Buy. The average price target is $17.33, implying +37.89% from the current price. Analyst price targets range from $12.00 to $39.00.
The Simply Good Foods Company: The Investment Case in Detail
The Simply Good Foods Company (SMPL) operates in the Consumer Defensive — specifically Packaged Foods — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bull Case
Wall Street consensus sits at Buy with an average price target implying roughly 37.89% upside from current levels — analyst sentiment is firmly constructive.
The Bear Case
Revenue is contracting at -9.4% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Net margins remain negative, meaning every euro of revenue is still producing losses — the path to profitability is the central question for shareholders. Short interest sits at 11.65% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.
Valuation in Context
The EV/EBITDA multiple of 6.28x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.
What to Watch Next
- The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
- The analyst consensus price target implies 37.89% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.
Investment Thesis: Strengths & Weaknesses
- Analyst consensus: Buy
- Solid balance sheet with low debt (D/E 30.2)
- Positive free cash flow
- –Revenue shrinking (-9.4% YoY)
- –Currently unprofitable
- –High short interest (11.65%)
Technical Snapshot
The price is in a transition zone relative to the moving averages — no clear signal.
Risk Profile
The data points to relatively defensive market behavior, elevated short interest (11.65%).
Trading Data
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