Boston Beer Company, Inc. (The)
SAM Small CapConsumer Defensive · Beverages - Brewers
Updated: Jun 14, 2026, 22:19 UTC
Price Chart
Key Metrics
Valuation Analysis
About the Company
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Compa
Boston Beer Company, Inc. (The) Stock at a Glance
Boston Beer Company, Inc. (The) (SAM) is currently trading at $181.89 with a market capitalization of $1.9B. The 52-week range spans from $158.68 to $264.46; the current price is 31.2% below the yearly high. Year-over-year revenue growth stands at -4.4%.
💰 Dividend
Boston Beer Company, Inc. (The) currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.
📊 Analyst Rating
13 analysts rate Boston Beer Company, Inc. (The) (SAM) on consensus: Hold. The average price target is $230.39, implying +26.67% from the current price. Analyst price targets range from $192.00 to $315.00.
Boston Beer Company, Inc. (The): The Investment Case in Detail
Boston Beer Company, Inc. (The) (SAM) operates in the Consumer Defensive — specifically Beverages - Brewers — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bear Case
Revenue is contracting at -4.4% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Net margins remain negative, meaning every euro of revenue is still producing losses — the path to profitability is the central question for shareholders. Short interest sits at 23.11% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.
Valuation in Context
With a PEG ratio of 0.77, the price-to-earnings multiple is actually below the company's growth rate — classic value-meets-growth territory that Peter Lynch would have called a 'GARP' opportunity. The EV/EBITDA multiple of 7.54x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.
What to Watch Next
- The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
- The analyst consensus price target implies 26.67% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.
Investment Thesis: Strengths & Weaknesses
- Solid balance sheet with low debt (D/E 5.09)
- Positive free cash flow
- –Revenue shrinking (-4.4% YoY)
- –Currently unprofitable
- –High short interest (23.11%)
Technical Snapshot
Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).
Risk Profile
The data points to relatively defensive market behavior, elevated short interest (23.11%).
Trading Data
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