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Sector: Consumer Defensive
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Boston Beer Company, Inc. (The)

SAM Small Cap

Consumer Defensive · Beverages - Brewers

Updated: Jun 14, 2026, 22:19 UTC

$181.89
+1.26% today
52W: $158.68 – $264.46
52W Low: $158.68 Position: 21.9% 52W High: $264.46

Price Chart

Key Metrics

P/E Ratio
Price-to-Earnings
Forward P/E
16.41x
Forward Price/Earnings
P/S Ratio
0.97x
Price-to-Sales
EV/EBITDA
7.54x
Enterprise Value/EBITDA
Div. Yield
Annual dividend yield
Market Cap
$1.9B
Market Capitalization
Revenue Growth
-4.4%
YoY Revenue Growth
Profit Margin
-3.15%
Net profit margin
ROE
-7.75%
Return on Equity
Beta
0.79
Market sensitivity
Short Interest
23.11%
% of float sold short
Avg. Volume
251,095
Average daily volume

Valuation Analysis

Signal
N/A
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Hold
13 analysts
Avg. Price Target
$230.39
+26.67% upside
Target Range
$192.00 – $315.00

About the Company

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Compa

Sector: Consumer Defensive Industry: Beverages - Brewers Country: United States Employees: 2,736 Exchange: NYQ

Boston Beer Company, Inc. (The) Stock at a Glance

Boston Beer Company, Inc. (The) (SAM) is currently trading at $181.89 with a market capitalization of $1.9B. The 52-week range spans from $158.68 to $264.46; the current price is 31.2% below the yearly high. Year-over-year revenue growth stands at -4.4%.

💰 Dividend

Boston Beer Company, Inc. (The) currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.

📊 Analyst Rating

13 analysts rate Boston Beer Company, Inc. (The) (SAM) on consensus: Hold. The average price target is $230.39, implying +26.67% from the current price. Analyst price targets range from $192.00 to $315.00.

Boston Beer Company, Inc. (The): The Investment Case in Detail

Boston Beer Company, Inc. (The) (SAM) operates in the Consumer Defensive — specifically Beverages - Brewers — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bear Case

Revenue is contracting at -4.4% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Net margins remain negative, meaning every euro of revenue is still producing losses — the path to profitability is the central question for shareholders. Short interest sits at 23.11% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.

Valuation in Context

With a PEG ratio of 0.77, the price-to-earnings multiple is actually below the company's growth rate — classic value-meets-growth territory that Peter Lynch would have called a 'GARP' opportunity. The EV/EBITDA multiple of 7.54x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.

What to Watch Next

  • The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
  • The analyst consensus price target implies 26.67% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.

Investment Thesis: Strengths & Weaknesses

Strengths
  • Solid balance sheet with low debt (D/E 5.09)
  • Positive free cash flow
Weaknesses
  • Revenue shrinking (-4.4% YoY)
  • Currently unprofitable
  • High short interest (23.11%)

Technical Snapshot

50-Day MA
$207.14
-12.19% vs. price
200-Day MA
$213.87
-14.95% vs. price
Below 52W High
−31.2%
$264.46
Above 52W Low
+14.6%
$158.68

Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).

Risk Profile

Market Risk (Beta)
0.79 · Defensive
Moves less than the overall market
Short Interest
23.11% · High
% of float sold short
Debt-to-Equity
5.09 · Low
Total debt / equity

The data points to relatively defensive market behavior, elevated short interest (23.11%).

Trading Data

50-Day MA: $207.14
200-Day MA: $213.87
Volume: 212,239
Avg. Volume: 251,095
Short Ratio: 4.72
P/B Ratio: 2.72x
Debt/Equity: 5.09x
Free Cash Flow: $370.6M

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