Under Armour, Inc.
UA Mid CapConsumer Cyclical · Apparel Manufacturing
Updated: Jun 14, 2026, 22:19 UTC
Price Chart
Key Metrics
Valuation Analysis
About the Company
Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and speci
Under Armour, Inc. Stock at a Glance
Under Armour, Inc. (UA) is currently trading at $5.88 with a market capitalization of $2.5B. The 52-week range spans from $3.95 to $7.91; the current price is 25.7% below the yearly high. Year-over-year revenue growth stands at -0.8%.
💰 Dividend
Under Armour, Inc. currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.
Under Armour, Inc.: The Investment Case in Detail
Under Armour, Inc. (UA) operates in the Consumer Cyclical — specifically Apparel Manufacturing — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bear Case
Revenue is contracting at -0.8% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Net margins remain negative, meaning every euro of revenue is still producing losses — the path to profitability is the central question for shareholders.
Investment Thesis: Strengths & Weaknesses
No standout strengths in current data.
- –Revenue shrinking (-0.8% YoY)
- –Currently unprofitable
- –Negative free cash flow
Technical Snapshot
Price trades above both the 50- and 200-day moving averages, with 50d above 200d — a classic bullish setup (golden-cross alignment).
Risk Profile
The data points to above-average price swings, higher leverage relative to equity.
Trading Data
Related Stocks in the Same Sector
More Consumer Cyclical stocks
Top peers in the same sector — ranked by market cap.
Where can I buy Under Armour, Inc.?
Compare top-rated brokers — low fees, trusted providers, fully regulated.
Live Market Data
Real-time chart, financials, earnings, analysts, insider trades, events & news
