Rollins, Inc.
ROL Large CapConsumer Cyclical · Personal Services
Updated: Jun 14, 2026, 22:19 UTC
Price Chart
Key Metrics
Valuation Analysis
About the Company
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is
Rollins, Inc. Stock at a Glance
Rollins, Inc. (ROL) is currently trading at $47.19 with a market capitalization of $22.7B. The trailing P/E ratio stands at 43.29x, with a forward P/E of 33.82x. The 52-week range spans from $44.43 to $66.14; the current price is 28.7% below the yearly high. Year-over-year revenue growth stands at +10.2%. The net profit margin stands at 13.77%.
💰 Dividend
Rollins, Inc. pays an annual dividend of $0.73 per share, representing a yield of 1.55%. The payout ratio stands at 63.88%.
📊 Analyst Rating
16 analysts rate Rollins, Inc. (ROL) on consensus: Buy. The average price target is $62.94, implying +33.37% from the current price. Analyst price targets range from $50.00 to $72.00.
Rollins, Inc.: The Investment Case in Detail
Rollins, Inc. (ROL) operates in the Consumer Cyclical — specifically Personal Services — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
The Bull Case
Revenue is growing at a healthy 10.2% pace year-over-year, suggesting the business model continues to find new customers and pricing power. The combination of a 52.6% gross margin and 16.05% operating margin shows the business converts revenue into profit efficiently — a hallmark of competitive moat. Return on equity of 38.67% places management among the most capital-efficient operators in the public market — every euro of shareholder capital is working hard.
The Bear Case
Our valuation screen flags the stock as overvalued — current multiples imply the business needs to deliver well above its recent trajectory to justify the price.
Valuation in Context
At a PEG of 3.4, investors are paying more than three times the growth rate for each unit of earnings — that pricing assumes growth not only continues but accelerates from here. The EV/EBITDA multiple of 27.52x reflects rich expectations — historically, multiples at this level have proven hard to maintain for more than a few quarters.
What to Watch Next
- The forward P/E of 33.82x is meaningfully below the trailing 43.29x — analysts expect earnings to step up; the next earnings release is the test.
- The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
- The analyst consensus price target implies 33.37% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.
Investment Thesis: Strengths & Weaknesses
- High return on equity (38.67% ROE)
- High gross margin of 52.6% — indicates pricing power
- Analyst consensus: Buy
- Positive free cash flow
- –Currently flagged as overvalued
Technical Snapshot
Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).
Risk Profile
The data points to relatively defensive market behavior.
Trading Data
💵 Dividend Info
Related Stocks in the Same Sector
More Consumer Cyclical stocks
Top peers in the same sector — ranked by market cap.
Where can I buy Rollins, Inc.?
Compare top-rated brokers — low fees, trusted providers, fully regulated.
Live Market Data
Real-time chart, financials, earnings, analysts, insider trades, events & news
