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Sector: Consumer Cyclical
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Rollins, Inc.

ROL Large Cap

Consumer Cyclical · Personal Services

Updated: Jun 14, 2026, 22:19 UTC

$47.19
+0.3% today
52W: $44.43 – $66.14
52W Low: $44.43 Position: 12.7% 52W High: $66.14

Price Chart

Key Metrics

P/E Ratio
43.29x
Price-to-Earnings
Forward P/E
33.82x
Forward Price/Earnings
P/S Ratio
5.91x
Price-to-Sales
EV/EBITDA
27.52x
Enterprise Value/EBITDA
Div. Yield
1.55%
Annual dividend yield
Market Cap
$22.7B
Market Capitalization
Revenue Growth
10.2%
YoY Revenue Growth
Profit Margin
13.77%
Net profit margin
ROE
38.67%
Return on Equity
Beta
0.73
Market sensitivity
Short Interest
3.43%
% of float sold short
Avg. Volume
3,429,231
Average daily volume

Valuation Analysis

Signal
Overvalued
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Buy
16 analysts
Avg. Price Target
$62.94
+33.37% upside
Target Range
$50.00 – $72.00

About the Company

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is

Sector: Consumer Cyclical Industry: Personal Services Country: United States Employees: 22,000 Exchange: NYQ

Rollins, Inc. Stock at a Glance

Rollins, Inc. (ROL) is currently trading at $47.19 with a market capitalization of $22.7B. The trailing P/E ratio stands at 43.29x, with a forward P/E of 33.82x. The 52-week range spans from $44.43 to $66.14; the current price is 28.7% below the yearly high. Year-over-year revenue growth stands at +10.2%. The net profit margin stands at 13.77%.

💰 Dividend

Rollins, Inc. pays an annual dividend of $0.73 per share, representing a yield of 1.55%. The payout ratio stands at 63.88%.

📊 Analyst Rating

16 analysts rate Rollins, Inc. (ROL) on consensus: Buy. The average price target is $62.94, implying +33.37% from the current price. Analyst price targets range from $50.00 to $72.00.

Rollins, Inc.: The Investment Case in Detail

Rollins, Inc. (ROL) operates in the Consumer Cyclical — specifically Personal Services — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

Revenue is growing at a healthy 10.2% pace year-over-year, suggesting the business model continues to find new customers and pricing power. The combination of a 52.6% gross margin and 16.05% operating margin shows the business converts revenue into profit efficiently — a hallmark of competitive moat. Return on equity of 38.67% places management among the most capital-efficient operators in the public market — every euro of shareholder capital is working hard.

The Bear Case

Our valuation screen flags the stock as overvalued — current multiples imply the business needs to deliver well above its recent trajectory to justify the price.

Valuation in Context

At a PEG of 3.4, investors are paying more than three times the growth rate for each unit of earnings — that pricing assumes growth not only continues but accelerates from here. The EV/EBITDA multiple of 27.52x reflects rich expectations — historically, multiples at this level have proven hard to maintain for more than a few quarters.

What to Watch Next

  • The forward P/E of 33.82x is meaningfully below the trailing 43.29x — analysts expect earnings to step up; the next earnings release is the test.
  • The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
  • The analyst consensus price target implies 33.37% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.

Investment Thesis: Strengths & Weaknesses

Strengths
  • High return on equity (38.67% ROE)
  • High gross margin of 52.6% — indicates pricing power
  • Analyst consensus: Buy
  • Positive free cash flow
Weaknesses
  • Currently flagged as overvalued

Technical Snapshot

50-Day MA
$52.55
-10.2% vs. price
200-Day MA
$57.16
-17.44% vs. price
Below 52W High
−28.7%
$66.14
Above 52W Low
+6.2%
$44.43

Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).

Risk Profile

Market Risk (Beta)
0.73 · Defensive
Moves less than the overall market
Short Interest
3.43% · Low
% of float sold short
Debt-to-Equity
77.23 · Moderate
Total debt / equity

The data points to relatively defensive market behavior.

Trading Data

50-Day MA: $52.55
200-Day MA: $57.16
Volume: 2,626,571
Avg. Volume: 3,429,231
Short Ratio: 3
P/B Ratio: 16.52x
Debt/Equity: 77.23x
Free Cash Flow: $521.4M

💵 Dividend Info

Dividend Yield
1.55%
Annual Rate
$0.73
Payout Ratio
63.88%

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