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Sector: Communication Services
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Cars.com

CARS Small Cap

Communication Services · Internet Content & Information

Updated: Jul 6, 2026, 22:20 UTC

$11.40
+0.71% today
52W: $7.40 – $13.97
52W Low: $7.40 Position: 60.9% 52W High: $13.97

Price Chart

Key Metrics

P/E Ratio
26.51x
Price-to-Earnings
Forward P/E
4.53x
Forward Price/Earnings
P/S Ratio
0.88x
Price-to-Sales
EV/EBITDA
6.71x
Enterprise Value/EBITDA
Div. Yield
Annual dividend yield
Market Cap
$637.3M
Market Capitalization
Revenue Growth
0.7%
YoY Revenue Growth
Profit Margin
3.73%
Net profit margin
ROE
5.69%
Return on Equity
Beta
1.59
Market sensitivity
Short Interest
15.53%
% of float sold short
Avg. Volume
881,311
Average daily volume

Valuation Analysis

Signal
Fair
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
None
7 analysts
Avg. Price Target
$13.00
+14.04% upside
Target Range
$9.00 – $17.50

About the Company

Cars.com Inc., an audience-driven technology company, provides solutions for the automotive industry in the United States. The company offers marketplace through Cars.com that allows OEMs and dealers to merchandise their inventory, as well as provides reputation management technology and digital financing tools. It also operates dealer websites to transform automotive retail processes; and trade and appraisal product, including AccuTrade, which uses demand data and diagnostic scans to determine the right trade-in offer for every VIN in minutes. In addition, the company offers media solution, such as Cars Social, allows dealers to target and serve native advertisements displaying real-time inventory to in-market car shoppers on Facebook, Instagram, and other social media platform; VIN Perfo

Sector: Communication Services Industry: Internet Content & Information Country: United States Employees: 1,700 Exchange: NYQ

Cars.com Stock at a Glance

Cars.com (CARS) is currently trading at $11.40 with a market capitalization of $637.3M. The trailing P/E ratio stands at 26.51x, with a forward P/E of 4.53x. The 52-week range spans from $7.40 to $13.97; the current price is 18.4% below the yearly high. Year-over-year revenue growth stands at +0.7%. The net profit margin stands at 3.73%.

💰 Dividend

Cars.com currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.

📊 Analyst Rating

7 analysts rate Cars.com (CARS) on consensus: None. The average price target is $13.00, implying +14.04% from the current price. Analyst price targets range from $9.00 to $17.50.

Cars.com: The Investment Case in Detail

Cars.com (CARS) operates in the Communication Services — specifically Internet Content & Information — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

With a gross margin near 66.62%, the company sits in the top tier of its industry — these are the kinds of structural margins that protect earnings during downturns.

The Bear Case

Revenue growth has slowed to just 0.7%, which is below nominal GDP — the business is no longer outgrowing the broader economy. With a net margin of just 3.73%, the business has little room to absorb cost shocks or pricing pressure — a single bad quarter can swing the company to a loss. Short interest sits at 15.53% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.

Valuation in Context

The EV/EBITDA multiple of 6.71x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.

What to Watch Next

  • The forward P/E of 4.53x is meaningfully below the trailing 26.51x — analysts expect earnings to step up; the next earnings release is the test.

Investment Thesis: Strengths & Weaknesses

Strengths
  • High gross margin of 66.62% — indicates pricing power
  • Positive free cash flow
Weaknesses
  • Low profitability (3.73% margin)
  • High short interest (15.53%)

Technical Snapshot

50-Day MA
$10.33
+10.36% vs. price
200-Day MA
$10.80
+5.56% vs. price
Below 52W High
−18.4%
$13.97
Above 52W Low
+54.1%
$7.40

The price is in a transition zone relative to the moving averages — no clear signal.

Risk Profile

Market Risk (Beta)
1.59 · Elevated
Moves more than the overall market
Short Interest
15.53% · High
% of float sold short
Debt-to-Equity
98.06 · Moderate
Total debt / equity

The data points to above-average price swings, elevated short interest (15.53%).

Trading Data

50-Day MA: $10.33
200-Day MA: $10.80
Volume: 490,482
Avg. Volume: 881,311
Short Ratio: 8.4
P/B Ratio: 1.42x
Debt/Equity: 98.06x
Free Cash Flow: $117.4M

Cars.com (CARS) 2026: 9,85 USD US Automotive-Online-Marketplace at 3,85x Forward Earnings with OEM-and-Dealer Audience-Driven Technology Platform and Deep-Value Setup

The Real Story

Cars.com Inc. (NYSE: CARS) is a Chicago-headquartered audience-driven-technology platform for the US automotive-industry. Offerings include Cars.com marketplace for OEM-and-dealer-vehicle-merchandising, plus Dealer Inspire dealership-software, FUEL digital-advertising and DealerRater reviews-platform.

What Smart Money Thinks

Cars.com has activist-engaged institutional base. Starboard Value activist-engagement historical. BlackRock at approximately 12,4 percent, Vanguard at approximately 9,8 percent. Short-interest sits at approximately 8 percent of float as of May 2026.

Explore the BMI Smart-Money Tracker →

📈 The 3 Real Bull Points

#1 3,85x forward earnings reflects extreme cyclical-trough — re-rating supports 100+ percent upside

Re-rating to 7-10x on consensus fiscal-2027 EPS approximately 2,30 USD supports 16-23 USD price range.

#2 Dealer Inspire SaaS-platform plus FUEL digital-advertising defensive recurring revenue

Dealer Inspire dealer-software-platform plus FUEL retail-media-network provides defensive recurring revenue versus pure-marketplace traffic-volatility.

#3 Strategic-review optionality plus continued buyback discipline

Continued share-buyback at depressed-prices plus strategic-review optionality support per-share economics.

📉 The 3 Real Bear Points

#1 Used-car-marketplace competitive intensity from CarGurus, AutoTrader, Carvana compresses pricing-power

Intense competition compresses Cars.com marketplace-monetization.

#2 OEM-and-dealer advertising-budget cyclicality compresses revenue

Auto-cycle weakness compresses dealer advertising-spending.

#3 EV-transition and broader-auto-cycle uncertainty extend cyclical-trough timing

EV-transition execution-risk plus broader-cycle uncertainty.

Valuation in Context

Cars.com at 9,85 USD per share with approximately 55,9 million shares outstanding has a market capitalization of approximately 551 million USD. Forward-P/E 3,85x.

Re-rating to 7-10x on fiscal-2027 EPS 2,30 USD supports 16-23 USD — 62-135 percent upside. Bear-case 6-7 USD. Bull-case 28-35 USD.

🗓️ Next 3 Catalyst Dates

  1. 2026 Q3:

    Q2 2026 earnings.

  2. 2027 Q1:

    Fiscal-2026 full-year results.

  3. 2027 H2:

    Auto-cycle recovery milestones.

💬 Daniel's Take

Cars.com is a deep-value US automotive online-marketplace with Dealer Inspire SaaS-recurring-base, 3,85x forward earnings extreme-trough, and strategic-review optionality. Position-sizing: 0,5–1,2 percent.

Sources (3)

Disclaimer: This article is not investment advice. Investing in stocks carries risks, including total loss.

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