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Sector: Financial Services
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Bread Financial Holdings, Inc.

BFH Mid Cap

Financial Services · Credit Services

Updated: Jun 14, 2026, 22:19 UTC

$101.71
+0.08% today
52W: $50.88 – $103.12
52W Low: $50.88 Position: 97.3% 52W High: $103.12

Price Chart

Key Metrics

P/E Ratio
8.3x
Price-to-Earnings
Forward P/E
8.17x
Forward Price/Earnings
P/S Ratio
1.55x
Price-to-Sales
EV/EBITDA
Enterprise Value/EBITDA
Div. Yield
0.9%
Annual dividend yield
Market Cap
$4.1B
Market Capitalization
Revenue Growth
6.1%
YoY Revenue Growth
Profit Margin
21.22%
Net profit margin
ROE
17.52%
Return on Equity
Beta
1.17
Market sensitivity
Short Interest
0.01%
% of float sold short
Avg. Volume
671,680
Average daily volume

Valuation Analysis

Signal
Undervalued
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Buy
16 analysts
Avg. Price Target
$97.00
-4.63% upside
Target Range
$70.00 – $115.00

About the Company

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earl

Sector: Financial Services Industry: Credit Services Country: United States Employees: 6,000 Exchange: NYQ

Bread Financial Holdings, Inc. Stock at a Glance

Bread Financial Holdings, Inc. (BFH) is currently trading at $101.71 with a market capitalization of $4.1B. The trailing P/E ratio stands at 8.3x, with a forward P/E of 8.17x. The 52-week range spans from $50.88 to $103.12; the current price is 1.4% below the yearly high. Year-over-year revenue growth stands at +6.1%. The net profit margin stands at 21.22%.

💰 Dividend

Bread Financial Holdings, Inc. pays an annual dividend of $0.92 per share, representing a yield of 0.9%. The payout ratio stands at 7.18%.

📊 Analyst Rating

16 analysts rate Bread Financial Holdings, Inc. (BFH) on consensus: Buy. The average price target is $97.00, implying -4.63% from the current price. Analyst price targets range from $70.00 to $115.00.

Bread Financial Holdings, Inc.: The Investment Case in Detail

Bread Financial Holdings, Inc. (BFH) operates in the Financial Services — specifically Credit Services — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

Earnings growth of 49.3% is outpacing revenue, a sign of operational leverage — fixed costs are being absorbed across a larger base. Our valuation screen flags the stock as undervalued relative to its fundamentals — multiples are running below where the cash flow profile would normally justify.

What to Watch Next

  • The share is trading at 97.3% of its 52-week range — a break above the recent high opens technical upside, a failure here often invites profit-taking.

Investment Thesis: Strengths & Weaknesses

Strengths
  • Profitable with 21.22% net margin
  • High return on equity (17.52% ROE)
  • Analyst consensus: Buy
  • Currently flagged as undervalued
Weaknesses
  • Price near 52-week high — limited upside cushion

Technical Snapshot

50-Day MA
$86.91
+17.03% vs. price
200-Day MA
$73.19
+38.97% vs. price
Below 52W High
−1.4%
$103.12
Above 52W Low
+99.9%
$50.88

Price trades above both the 50- and 200-day moving averages, with 50d above 200d — a classic bullish setup (golden-cross alignment).

Risk Profile

Market Risk (Beta)
1.17 · Market-like
Moves more than the overall market
Short Interest
0.01% · Low
% of float sold short

The data points to market-like volatility.

Trading Data

50-Day MA: $86.91
200-Day MA: $73.19
Volume: 505,023
Avg. Volume: 671,680
Short Ratio:
P/B Ratio: 1.26x
Debt/Equity:
Free Cash Flow:

💵 Dividend Info

Dividend Yield
0.9%
Annual Rate
$0.92
Payout Ratio
7.18%

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