Booking Holdings Inc. Common St

Valuation Analysis

About the Company

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking o

Booking Holdings Inc. Common St Stock at a Glance

Booking Holdings Inc. Common St (BKNG) is currently trading at $164.94 with a market capitalization of $127.8B. The trailing P/E ratio stands at 21.73x, with a forward P/E of 13.41x. The 52-week range spans from $150.14 to $233.58; the current price is 29.4% below the yearly high. Year-over-year revenue growth stands at +16.2%. The net profit margin stands at 22.23%.

💰 Dividend

Booking Holdings Inc. Common St pays an annual dividend of $1.61 per share, representing a yield of 0.98%. The payout ratio stands at 20.73%.

📊 Analyst Rating

35 analysts rate Booking Holdings Inc. Common St (BKNG) on consensus: Buy. The average price target is $224.41, implying +36.05% from the current price. Analyst price targets range from $175.00 to $298.00.

Booking Holdings Inc. Common St: The Investment Case in Detail

Booking Holdings Inc. Common St (BKNG) operates in the Consumer Cyclical — specifically Travel Services — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

Revenue is growing at a healthy 16.2% pace year-over-year, suggesting the business model continues to find new customers and pricing power. Earnings growth of 240% is outpacing revenue, a sign of operational leverage — fixed costs are being absorbed across a larger base. With a gross margin near 86.99%, the company sits in the top tier of its industry — these are the kinds of structural margins that protect earnings during downturns.

Valuation in Context

With a PEG ratio of 0.71, the price-to-earnings multiple is actually below the company's growth rate — classic value-meets-growth territory that Peter Lynch would have called a 'GARP' opportunity.

What to Watch Next

• The forward P/E of 13.41x is meaningfully below the trailing 21.73x — analysts expect earnings to step up; the next earnings release is the test.
• The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
• The analyst consensus price target implies 36.05% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.

Investment Thesis: Strengths & Weaknesses

Technical Snapshot

Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).

Risk Profile

The data points to market-like volatility.

Trading Data

💵 Dividend Info

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