Zebra Technologies Corporation

Valuation Analysis

About the Company

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID ta

Zebra Technologies Corporation Stock at a Glance

Zebra Technologies Corporation (ZBRA) is currently trading at $228.42 with a market capitalization of $10.9B. The trailing P/E ratio stands at 27.62x, with a forward P/E of 11.03x. The 52-week range spans from $199.05 to $352.66; the current price is 35.2% below the yearly high. Year-over-year revenue growth stands at +14.3%. The net profit margin stands at 7.49%.

💰 Dividend

Zebra Technologies Corporation currently does not pay a dividend. The company typically reinvests its earnings into growth initiatives and product development.

📊 Analyst Rating

17 analysts rate Zebra Technologies Corporation (ZBRA) on consensus: Buy. The average price target is $328.88, implying +43.98% from the current price. Analyst price targets range from $267.00 to $400.00.

Zebra Technologies Corporation: The Investment Case in Detail

Zebra Technologies Corporation (ZBRA) operates in the Technology — specifically Communication Equipment — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

The Bull Case

Revenue is growing at a healthy 14.3% pace year-over-year, suggesting the business model continues to find new customers and pricing power. Wall Street consensus sits at Buy with an average price target implying roughly 43.98% upside from current levels — analyst sentiment is firmly constructive.

The Bear Case

Short interest sits at 10.09% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.

Valuation in Context

With a PEG ratio of 0.49, the price-to-earnings multiple is actually below the company's growth rate — classic value-meets-growth territory that Peter Lynch would have called a 'GARP' opportunity.

What to Watch Next

• The forward P/E of 11.03x is meaningfully below the trailing 27.62x — analysts expect earnings to step up; the next earnings release is the test.
• The price sits in the lower quartile of the 52-week range — value hunters often start scaling in around this zone if fundamentals hold.
• The analyst consensus price target implies 43.98% upside — if the next two quarters confirm the underlying thesis, target hikes typically follow.

Investment Thesis: Strengths & Weaknesses

Technical Snapshot

Price is below both the 50- and 200-day moving averages, with 50d below 200d — a bearish picture (death-cross alignment).

Risk Profile

The data points to above-average price swings, elevated short interest (10.09%).

Trading Data

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