Purple Innovation

PRPL Micro Cap

Consumer Cyclical · Furnishings, Fixtures & Appliances

Updated: Apr 5, 2026, 17:43 UTC

$0.65

-3.26% today

52W: $0.56 – $1.26

52W Low: $0.56 Position: 13.3% 52W High: $1.26

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Key Metrics

P/E Ratio

—

Price-to-Earnings

Forward P/E

—

Forward Price/Earnings

P/S Ratio

0.15x

Price-to-Sales

EV/EBITDA

—

Enterprise Value/EBITDA

Div. Yield

—

Annual dividend yield

Market Cap

$70.7M

Market Capitalization

Revenue Growth

9.1%

YoY Revenue Growth

Profit Margin

-10.97%

Net profit margin

ROE

—

Return on Equity

Beta

1.84

Market sensitivity

Short Interest

3.16%

% of float sold short

Avg. Volume

282,532

Average daily volume

Valuation Analysis

Signal

N/A

vs. S&P 500 avg P/E (24.7x)

Analyst Consensus

Buy

3 analysts

Avg. Price Target

$2.45

+275.02% upside

Target Range

$0.85 – $5.00

About the Company

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Sector: Consumer Cyclical Industry: Furnishings, Fixtures & Appliances Country: United States Exchange: NMS