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Sector: Consommation Cyclique
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Harley-Davidson, Inc.

HOG Mid Cap

Consumer Cyclical · Recreational Vehicles

Mis à jour: Jun 18, 2026, 22:21 UTC

22,40 €
+1.02% aujourd'hui
52W: 14,91 € – 27,27 €
52W Low: 14,91 € Position: 60.6% 52W High: 27,27 €

Price Chart

Indicateurs clés

P/E Ratio
13.3x
Cours/Bénéfice
Forward P/E
13.55x
P/E prévisionnel
P/S Ratio
0.63x
Cours/Ventes
EV/EBITDA
7.92x
Valeur d'entreprise/EBITDA
Rend. dividende
2.88%
Rendement annuel du dividende
Cap. boursière
2,4 Md €
Capitalisation boursière
Croissance du CA
-11.8%
Croissance du CA sur un an
Marge bénéficiaire
5.34%
Marge nette
ROE
7.12%
Rentabilité des capitaux propres
Beta
1.28
Sensibilité au marché
Positions vendeuses
20.35%
% du flottant vendu à découvert
Volume moyen
3,036,096
Volume quotidien moyen

Valuation Analysis

Signal
Undervalued
vs. S&P 500 avg P/E (24.7x)
Analyst Consensus
Conserver
11 analysts
Avg. Price Target
22,38 €
-0.13% upside
Target Range
13,09 € – 27,93 €

About the Company

Sector: Consumer Cyclical Industry: Recreational Vehicles Country: United States Employees: 5,500 Exchange: NYQ

Harley-Davidson, Inc. en bref

Harley-Davidson, Inc. (HOG) is currently trading at 22,40 € with a market capitalization of 2,4 Md €. The trailing P/E ratio stands at 13.3x, with a forward P/E of 13.55x. The 52-week range spans from 14,91 € to 27,27 €; the current price is 17.9% below the yearly high. Year-over-year revenue growth stands at -11.8%. The net profit margin stands at 5.34%.

💰 Dividende

Harley-Davidson, Inc. pays an annual dividend of 0,65 € per share, representing a yield of 2.88%. The payout ratio stands at 37.69%.

📊 Avis des analystes

11 analystes évaluent Harley-Davidson, Inc. (HOG) au consensus : Conserver. L'objectif de cours moyen est de 22,38 €, soit un potentiel de -0.13% par rapport au cours actuel. La fourchette des objectifs de cours des analystes va de 13,09 € à 27,93 €.

Harley-Davidson, Inc. : la thèse d'investissement en détail

Harley-Davidson, Inc. (HOG) operates in the Consumer Cyclical — specifically Recreational Vehicles — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.

Le scénario haussier

Our valuation screen flags the stock as undervalued relative to its fundamentals — multiples are running below where the cash flow profile would normally justify.

Le scénario baissier

Revenue is contracting at -11.8% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Short interest sits at 20.35% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.

Valorisation en contexte

At a PEG of 11.12, investors are paying more than three times the growth rate for each unit of earnings — that pricing assumes growth not only continues but accelerates from here. The EV/EBITDA multiple of 7.92x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.

Thèse d'investissement : forces et faiblesses

Points forts
  • Actuellement jugée sous-évaluée
  • Rendement du dividende solide de 2.88%
  • Free cash flow positif
Points faibles
  • CA en contraction (-11.8% sur un an)
  • Positions vendeuses élevées (20.35%)

Aperçu technique

MM 50 jours
21,04 €
+6.47% vs. cours
MM 200 jours
20,41 €
+9.75% vs. cours
Sous le plus haut 52s
−17.9%
27,27 €
Au-dessus du plus bas 52s
+50.2%
14,91 €

Price trades above both the 50- and 200-day moving averages, with 50d above 200d — a classic bullish setup (golden-cross alignment).

Profil de risque

Risque de marché (Bêta)
1.28 · Élevé
Évolue plus que le marché global
Positions vendeuses
20.35% · Élevé
% du flottant vendu à découvert
Dette/Capitaux propres
71.43 · Modéré
Dette totale / capitaux propres

The data points to market-like volatility, elevated short interest (20.35%).

Trading Data

50-Day MA: 21,04 €
200-Day MA: 20,41 €
Volume: 2,042,963
Avg. Volume: 3,036,096
Short Ratio: 5.41
P/B Ratio: 0.88x
Debt/Equity: 71.43x
Free Cash Flow: 147 M €

💵 Dividend Info

Dividend Yield
2.88%
Annual Rate
0,65 €
Payout Ratio
37.69%

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