Harley-Davidson, Inc.
HOG Mid CapConsumer Cyclical · Recreational Vehicles
Mis à jour: Jun 18, 2026, 22:21 UTC
Price Chart
Indicateurs clés
Valuation Analysis
About the Company
Harley-Davidson, Inc. en bref
Harley-Davidson, Inc. (HOG) is currently trading at 22,40 € with a market capitalization of 2,4 Md €. The trailing P/E ratio stands at 13.3x, with a forward P/E of 13.55x. The 52-week range spans from 14,91 € to 27,27 €; the current price is 17.9% below the yearly high. Year-over-year revenue growth stands at -11.8%. The net profit margin stands at 5.34%.
💰 Dividende
Harley-Davidson, Inc. pays an annual dividend of 0,65 € per share, representing a yield of 2.88%. The payout ratio stands at 37.69%.
📊 Avis des analystes
11 analystes évaluent Harley-Davidson, Inc. (HOG) au consensus : Conserver. L'objectif de cours moyen est de 22,38 €, soit un potentiel de -0.13% par rapport au cours actuel. La fourchette des objectifs de cours des analystes va de 13,09 € à 27,93 €.
Harley-Davidson, Inc. : la thèse d'investissement en détail
Harley-Davidson, Inc. (HOG) operates in the Consumer Cyclical — specifically Recreational Vehicles — and is headquartered in United States. Below is a structured read of the investment case built directly from the latest fundamentals, valuation multiples, analyst positioning and smart-money flows. Each section translates raw numbers into the investment logic they imply, so you can decide whether the risk/reward fits your portfolio.
Le scénario haussier
Our valuation screen flags the stock as undervalued relative to its fundamentals — multiples are running below where the cash flow profile would normally justify.
Le scénario baissier
Revenue is contracting at -11.8% year-over-year — until that trend reverses, valuation is exposed to further downgrades. Short interest sits at 20.35% of float — a meaningful contingent of professionals is positioned for the share to fall, which deserves attention even if their thesis may turn out to be wrong.
Valorisation en contexte
At a PEG of 11.12, investors are paying more than three times the growth rate for each unit of earnings — that pricing assumes growth not only continues but accelerates from here. The EV/EBITDA multiple of 7.92x is below the historical equity-market average — strategic acquirers would find the cash-flow profile attractive at this level.
Thèse d'investissement : forces et faiblesses
- Actuellement jugée sous-évaluée
- Rendement du dividende solide de 2.88%
- Free cash flow positif
- –CA en contraction (-11.8% sur un an)
- –Positions vendeuses élevées (20.35%)
Aperçu technique
Price trades above both the 50- and 200-day moving averages, with 50d above 200d — a classic bullish setup (golden-cross alignment).
Profil de risque
The data points to market-like volatility, elevated short interest (20.35%).
Trading Data
💵 Dividend Info
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